Partnerships

We consider collaborations that fit a publication about understanding football and that can be presented clearly without blurring editorial and commercial material.

Possible collaborations

Suitable proposals may include clearly labelled partner placements across the site, sponsored explainers that meet our editorial standards, or collaborations around football literacy and match understanding. We do not accept arrangements that require hidden promotion or control over independent editorial conclusions.

How placements are labelled

Partner and sponsored material is identified plainly where readers encounter it. Labels should make the commercial relationship clear, and partner links or placements must not be presented as independent editorial recommendations.

Start a conversation

Use the Contact page and select the partnership option. Include the proposed subject, placement, intended audience and any conditions. We assess each proposal for fit and clarity; an enquiry does not guarantee acceptance.